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I subscribeMarketers at this year’s Global Marketer Week responded to the challenge that being CMO had turned into an impossible…
CMOs at Global Marketer Week provide key pointers on what will help build stronger, more resilient brands.
Overview of the WFA Media Forum Asia Pacific held in person in Singapore
In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation,…
Few external forces are more influential to human behaviour than culture, which makes cracking the culture…
40% of companies have not yet deployed AI, underscoring a dramatic gap between hype and use. 2024 will be the…
Uncertainty and volatility are on the rise, whilst globalization is perceived to be in retreat. Yet…
The CMO brief has never been so complex. Against a backdrop of polarised politics, a 24/7 newsreel and…
Why are so many companies having a hard time selling sustainability in Canada, the USA, the world? Solitaire Townsend, Futerra…
From Nashville to Yokahama. Allyson's journey within Nissan is unique: a female marketing leader in a traditionally male-dominated…
Raja Rajamannar, WFA President & CMO at Mastercard, and Stephan Pretorius, Chief Technology Officer at WPP, give you a glimpse…
In episode 32 of the Better Marketing Pod, David Wheldon speaks to L'Oréal's CMO, Marketer of 2023 and Global Marketer Week…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
It’s estimated that upwards of $750billion was spent on advertising worldwide last year; perhaps only 6% of it is truly effective. A golden age for advertising technology has not been a golden age for creative effectiveness.
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
This workshop will aim to develop practical guidance on how to translate responsible AI principles into marketing practice.
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
Join us to explore TikTok’s latest generative AI products and what they mean for brands.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.